The first website similar to mine is the dogs trust website. The first thing that strikes the audience when they visit this page is the bold yellow background. This colour has been adopted by Dogs Trust and allows an audience to associate the yellow with the particular charity. This helps to build a strong, recognisable brand image. The subject of the website is dogs so they make sure that there are many pictures of dogs to make the intentions of the charity very clear.
The layout of the website is very clear and simple with all information being ‘above the fold.’ This is the section of the site that comes up in full view. It stems from broadsheet newspapers and the most important information is located on the top half of the newspaper, or without scrolling down at all. This makes for easy navigation for the user. Certain aspects of the site are made more prominent by raising the prominence of them. The ‘donate’ button is key for both the survival and message of the charity, so this is put in the most prominent position on the page. The site also has a search bar for easy navigation and a user portal so users can personalise their accounts and donate to specific dogs. The home page contains very little writing and is used like more of a visual hook to entice users into the website, for them to navigate away and find out more about the site on different pages.
The RSPB website once again uses prominence to portray the image the charity wants to give across. Large headings give across the message and they are accompanied by large, colourful pictures to keep the look of the page interesting. The masthead of the site is very clean and simplistic. The navigation bar is located above this, adding to the simplistic, contemporary look of the site. The main difference with this website to the dogs trust website is that there is more textual information on the home page, however it is still a very limited amount, briefly explaining the story behind the pictures. Another difference is that, unlike the dogs trust site, the RSPB site contains a lot of information ‘below the fold.’ This gives a place to locate less important information such as where to follow online, ie. Twitter, as well as news and how to join. The banner that shows where to join has much less prominence than the donate button on the dogs trust site, both of which do the same thing. This may allow the user to gain a different picture of the websites intentions and perceive them in a different way as an overall charity.
The cats protection website once again is very clean and simple. The overriding colour that dominates the site is white. Other colours such as the yellow of the logo stand out from the white and show their importance to the audience. The stark ways in which the bright colours, such as yellow, allows the audience to access the connotations that surround such colours. For example yellow has connotations of warmth and happiness. This lets the audience gather an idea of the charities ideology and possibly their objectives. However, the site is very bare and unwelcoming, fighting against the warmth and happiness of the yellow. There is no useful information on the home page, just a plain background with a navigation bar to other pages. Although there are things such as a donation tin graphic, implemented to make the site more welcoming, this is not achieved and the home page is very ineffective.
The layout of the website is very clear and simple with all information being ‘above the fold.’ This is the section of the site that comes up in full view. It stems from broadsheet newspapers and the most important information is located on the top half of the newspaper, or without scrolling down at all. This makes for easy navigation for the user. Certain aspects of the site are made more prominent by raising the prominence of them. The ‘donate’ button is key for both the survival and message of the charity, so this is put in the most prominent position on the page. The site also has a search bar for easy navigation and a user portal so users can personalise their accounts and donate to specific dogs. The home page contains very little writing and is used like more of a visual hook to entice users into the website, for them to navigate away and find out more about the site on different pages.
The RSPB website once again uses prominence to portray the image the charity wants to give across. Large headings give across the message and they are accompanied by large, colourful pictures to keep the look of the page interesting. The masthead of the site is very clean and simplistic. The navigation bar is located above this, adding to the simplistic, contemporary look of the site. The main difference with this website to the dogs trust website is that there is more textual information on the home page, however it is still a very limited amount, briefly explaining the story behind the pictures. Another difference is that, unlike the dogs trust site, the RSPB site contains a lot of information ‘below the fold.’ This gives a place to locate less important information such as where to follow online, ie. Twitter, as well as news and how to join. The banner that shows where to join has much less prominence than the donate button on the dogs trust site, both of which do the same thing. This may allow the user to gain a different picture of the websites intentions and perceive them in a different way as an overall charity.
The cats protection website once again is very clean and simple. The overriding colour that dominates the site is white. Other colours such as the yellow of the logo stand out from the white and show their importance to the audience. The stark ways in which the bright colours, such as yellow, allows the audience to access the connotations that surround such colours. For example yellow has connotations of warmth and happiness. This lets the audience gather an idea of the charities ideology and possibly their objectives. However, the site is very bare and unwelcoming, fighting against the warmth and happiness of the yellow. There is no useful information on the home page, just a plain background with a navigation bar to other pages. Although there are things such as a donation tin graphic, implemented to make the site more welcoming, this is not achieved and the home page is very ineffective.
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